At least, that’s our take. See, the Modelo Chelada’s tomato, salt and lime have a habit of washing away the guilt of drinking at 9:36am. Grupo Modelo, founded in 1925, is the leader in Mexico in beer production, distribution and marketing, with 63.0% of the total (domestic and export) market share, as of December 31, 2008. It has seven brewing plants in Mexico, with a total annual installed capacity of 60 million hectoliters. It is the importer of Anheuser-Busch InBev's products in Mexico, including Budweiser, Bud Light and O'Doul's. It also imports the Chinese Tsingtao Brewery brand and the Danish beer Carlsberg. Through a partnership with Nestlé Waters, it produces and distributes in Mexico the bottled water brands Sta. María and Nestlé Pureza Vital, among others.

Beyond Cerveceria Modelo’s core two beers is a lineup of michelada-style beers that expand upon the brewery’s traditional brewing roots. It was let into the craft beer club very early on,” says Lester Jones, chief economist at the National Beer Wholesalers Association. “Ten years ago, if you were out in the craft beer market, you would always see a tap handle of Modelo Especial.” Beer wars: Bud Light loses top spot to Modelo in May". Yahoo Finance. 2023-06-14 . Retrieved 2023-06-14. Grupo Modelo also exports beer to the United States, Canada, Europe and Asia. In 2013, it was the largest brewer in Mexico and seventh largest in the world. Corona Extra is one of the best-selling beers worldwide. Grupo Modelo has been a wholly owned subsidiary of Anheuser-Busch InBev since 2013. Planning a special occasion? Our selection of champagne & sparkling wineadds a touch of elegance, while our bar accessories offer the essentials for serving up drinks the right way. Remember, you can celebrate responsibly and still make it memorable.While at 4.4% alcohol content, Modelo Especial is by no means a light beer. Its refreshing taste makes it highly appealing to beer drinkers who prefer beverages with lower alcohol content. "We're kind of the outlier," Constellation Brands vice president of brand marketing Greg Gallagher told VinePair in 2021. "But while we're not a low-calorie light beer, there are a lot of consumers who still view Modelo and Mexican lager as a pretty light, sessionable beer." The history of Grupo Modelo starts with two entrepreneurs: Don Jesus Sanchez Mejorada and Don Eugenio Garza Sada. In 1925, they founded Cerveceria Modelo, which was later renamed Grupo Modelo in 1931. Today, Grupo Modelo has over 65% of the Mexican beer market share. All of which is no small feat considering Modelo Especial isn’t even the most famous Mexican brew to enter the U.S. market. So how did we arrive at this point? Modelo By the Numbers (and Metrics)

These numbers far outpace competitive mexican beers such as Dos Equis XX, Pacifico, and Tecate, as well as European brands such as Heineken, Stella Artois, Guinness, Labatt and Fosters. About Grupo Modelo

All things considered, it’s difficult to pinpoint the most remarkable facet of Modelo Especial’s tale. Is it the three decades of continued double-digit growth? Or maybe the fact the brand somehow managed to strike that elusive chord with both mass-market and craft beer drinkers? Perhaps we should just enjoy the beauty of the narrative — that Especial took the imported beer crown from Corona and dethroned Budweiser as the king of (non-light) beers in America. The Most Interesting Man in the World must have liked his lager on the sweeter side, for Dos Equis serves a saccharine kiss on nose, palate, and finish. This isn’t too noticeable when sipped ice cold, but as the beer warms slightly, it soon falls out of balance. 6. Corona Of all of the lagers in this lineup Tecate delivers the most flavor and complexity, with noticeable malt character and a hint of hops running throughout. This beer could well occupy any of the top three places on this ranking, but for some, its profile may be too much of a departure from the thought-free refreshment we crave from the category. 2. Modelo Especial For drinking on the beach, we’re going to give the nod to Corona. Even if it’s not on the merit of the beer itself, it’s earned from outstanding marketing over the years.

Every day of the week. That’s what we say when we compare Bud Light to Modelo. As in, we’d take a Modelo every day of the week over a Bud Light. Modelo Negra or Negra Modelo is a 5.4% abv Dunkel-style lager [19] first brewed in Mexico by Austrian immigrants, and was introduced as a draft beer in 1926. [20] [21] Modelo Negra comes in an unusually shaped, wide brown bottle with a trademark gold label. Modelo Negra is most commonly served in 355ml glass bottles. Since 2018, Modelo Especial has also been the official beer sponsor of the UFC in the United States, a move that Murphy believes to be particularly canny, based on Buffalo Wild Wings’ own work with the mixed martial arts organization. “I would assume that if you laid the three consumer cohorts on top of each other — Buffalo Wild Wings, UFC, and Modelo — they would all overlap quite nicely,” Murphy says. Hibbard, Matthew (2013-06-04). "Anheuser-Busch InBev completes Grupo Modelo merger". St. Louis Business Journal . Retrieved 2018-12-08. Both Modelo and Dos Equis have a refreshing taste, and both are great over some tacos, but we have to give the nod to the former, as Dos Equis ever so slightly doesn’t live up to the promises made by The Most Interesting Man in the World. Modelo vs Pacifico

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Modelo is imported by Crown Imports LLC. The two companies that make up Crown Imports LLC are Constellation Brands, who is all over your aunt’s kitchen with brands such as Arbor Mist, Woodbridge Wines, Effen Vodka and various Schnapps brands, and Grupo Modelo, S.A. de C.V., the producers of the biggest beers in Mexico (Corona, Modelo, Pacifico, and others). Bud Light might claim to have a light hop character, and that could be true, but to us, it’s more like a light beer character. As in, you’re two steps away from drinking water - that middle step is reserved for Mic Ultra. The King of Beers Modelo vs Budweiser Casa Modelo is well known in the United States, as the Mexican beer brand completes 2.9 billion dollars worth of sales of Modelo each year. Corona, a sister beer to Grupo Modelo, is next in line when it comes to importation, selling upwards of 2.75 billion dollars of product in 2020. In an era where a product can be emblazoned with a brand touting cultural authenticity but be made somewhere entirely unrelated, it’s encouraging to know Modelo is still brewed in Mexico. Although the company has changed ownership in the last several years, the Grupo Modelo headquarters is still in Mexico City, and the breweries producing Modelo beer are all located in the country. Modelo is almost 100 years old. This may very well be true but there are others in the industry who believe Especial’s success owes something to its appeal to craft beer drinkers — another notable outlier where “macro” brews are concerned.

Comparing these two imported beers is a challenge. Modelo brings some textural variance in its flavor, along with that “hint of herb”, while Pacifico leans on a little extra bitterness to get the job done (perhaps a higher IBU rating?). Can't go wrong with a Tecate Modelo vs Tecate We had two Mexican lagers in every Buffalo Wild Wings across the country,“ he says. “It was pretty evident that in areas like Southern California or in states like Arizona, New Mexico, and Texas, we should instead have four to five of these import brands because they were doing so well.” Fun fact, “50,000 bottles of beer were served at the Modelo brewery’s grand opening celebration.” Types of Modelo Beer Tecate, FEMSA's top-selling beer in the U.S. market, reached fourth place in imported beers in the United States in 2000. (Company News)". www.allbusiness.com . Retrieved 2009-03-20.

Of course, the brand hasn’t ignored its core base or the regions in which it performs best. Modelo’s marketing campaigns have included partnerships with various sports franchises, including the Las Vegas Raiders, LA Galaxy, Chicago White Sox, and Golden State Warriors. You might recall from history class that Germans were migrating to America in droves in the 1800s, and many stopped in places like Pennsylvania (where, among other things, they basically invented American Christmas). But plenty of immigrants continued west and south to places like Texas and northern Mexico, bringing with them farming techniques, trades, crafts — and brewing habits. By the early 20th century, when Modelo was born, Mexico had around 35 breweries. We might owe Modelo to an Austrian-born emperor. Ok, at least we’re closer to an even playing field with Budweiser than it’s light counterpart. The difference here is the orange blossom honey aromas of the Modelo. They’re both mass produced corporate lagers, but somehow, drinking a Modelo makes you feel like less of a sell-out. Who Imports Modelo beer? Pacífico is a 4.5% abv pale lager originally brewed in Mazatlán, Sinaloa. The name means Pacific. The picture on the bottle is the city's lighthouse, for which it is famous, surrounded by a ring buoy. A light variety was launched in 2008.