About this deal
In an effort to reduce the negative impact of the Great Depression, the town's pastor offered each female member of his congregation money to start local businesses and increase their family income.
Ouma Rusks Legend – KAROO DIARY, South Africa - SAPeople Ouma Rusks Legend – KAROO DIARY, South Africa - SAPeople
Ideal for dunking in your morning coffee, and they also make a great accompaniment to your tea break. If you were an explorer, a hunter, a prospector, a trekboer or simply a wandering remittance man crossing the great Thirstland, you always carried a bag of rusks in your wagon. One woman, Elizabeth Ann ‘Nannie’ Greyvensteyn of Friedenheim farm succeeded beyond wildest expectations. An entire demographic of rusk lovers prefer their soetbeskuit in loaf form, undried, as a form of cake or brioche-like snack to enjoy with butter and tea. She always baked a VOC shipment’s worth and now we get to experience our Ouma for a little longer, even in her absence.If you’re rejigging your budgets, and it comes to choosing between frothy milk and Daily Maverick, we hope you might reconsider that cappuccino. Molteno nearly lost the factory to FoodCorp’s headoffices in Gauteng in 2011, when bad roads were bouncing the rusks to crumbs.
Rusks and Oumas: Foundation of a nation - Daily Maverick Rusks and Oumas: Foundation of a nation - Daily Maverick
Modern-day Karoo overlanders still throw a pack of Ouma Rusks into their road tucker boxes, along with biltong and a few lengths of droewors. Ouma Rusks remains Molteno’s most important industry and is the biggest employer for locals in a radius of 150km.
In Cradock, it’s Elise Moolman of Eldorado Rusks, who has gained fame for her crumbly buttermilk morsels in every corner of the Eastern Cape. You should also note that product image above is only for illustrative purposes, as the product packaging can also change from time to time.