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THREE PACKS of Shield Fresh Aqua Deodorising Soap 4 Pack

£0.61£1.22Clearance
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Solarcaine (used mainly for sunburn, it was manufactured by Plough, who also made Coppertone products)

Radion when it was first brought out in the UK circa 1989 was actually Levers TOL detergent. I hadnt realsied this until we got a copy of the Which report from when it first came out.It's only a short section, so I have copied out word for word (as mentioned about this is authored by Matt Haig and NOT me). Frank, I SOOO remember one of the neighbors "throwing" water on the clothes, rolling them up, placing them in her refrigerator and waiting for an employment agency "domestic" to come do her ironing.

Vanish/Sani-Flush Toilet Bowl Cleaners (there's an interesting link to this which I'm adding below) Persil and Daz - Family cleaning, Mum knows best, WHITENESS. Adverst centred around cleanliness and family. And while we are on topic of cleaning products... in the automotive field, in California and probably the rest of the country, chlorinated solvents are pretty much gone from the marketplace. And yet they had many advantages over their substitutions: they were not flammable, they evaporated slowly, and they cut through grease and grime excellently. The replacements are generally highly flammable, mostly acetone or heptane, and evaporate so fast that they don't have much of a chance to dissolve stubborn deposits. Unguentine Spray (for insect bites, cuts, scrapes and sunburn. There's a mention of it on "I Love Lucy" in "The Fashion Show" episode) We used Life Buoy, Camay (the old formula), Lux. Then in the 70's we started using Irish Spring and it was so stong smelling and I sneezed so hard I got a nose-bleed. My brothers howled over that one!Blue" Rain Drops Water Softener (don't know who made it, but it was an "economy" version of Calgon) Launched 10 years before the February 2000 announcement, Radion had struggled to capture just over 2 per cent of the UK detergent market. One of the reasons for this, as with most brand failures, is that the public's perception of the brand was far from clear. I can understand why they are gone - probably something to do with the ozone layer - but they did serve a purpose. There are, however, still some available. Such as electromotive cleaner, which because it's used on electrical parts that might spark, still have chlorinated solvent that are not flammable. Of course I would NEVER use such a product on, say, brake rotors or drums. Never ever. It actually went in as a competitor to Ariel as it not only washed biologically and targeted stains but also odours. Radion had extra ingredients to Persil and was around IIRC 20p a box more expensive. It was also slightly more expensive than Ariel.

Surprising number of brands that were test marketed but never made it nationally. Especially since the New York Metro area is not used as a test market area so we miss a lot of products.

Wisk was an oddball. More centred around coloured washes although supposedly capable of cleaning everything - debateable as to where it stood in the market but from what I remember it was between Surf and Persils price point. I cant help but think that the Victor washing machine Ad's had it aimed at DINK's who didnt really wish to spend money on an expensive product whereas Surf was more a family/economy thing. I forgot about Clorox Detergent. I was working in the LA area and apparently it was past test market but not national so every time i went to California, I would stuff some boxes in my luggage. I still have one box left securely wrapped in plastic. It was a pretty good product and low sudsing to boot with a great fragrance. Wisk-I know is available in US but only lasted a short time here, funny Mum liked it had a built in deodorizer from memory. Famous-Barr actually advertising drug-store stuff (they pulled this out of the stores in the early 80s I'd guess) The FDA's proposed rule came after data suggested that long-term exposure might lead to bacterial resistance or have hormonal effects. Research by the Environmental Working Group, an advocacy group, found companies using triclosan — which is also used as a pesticide — in many soaps and even in toothpaste.

Unilever's final decision was to amalgamate Radion into its brand, and it continues under the banner Surf Fun Fresh. Snuggle was positioned as lower priced offering compared to Downy and Final Touch. Latter's claim to fame against Downy wasn't so much softening but whitening. Costco's "Clout" bargain powder, also with phosphates, which worked very well. When they pulled the phosphates out, it performed poorly.Ariel & Radion - TV adverts centred around science and men in white coats, marketed towards stains, smells, target audience DINK's - Double Income No Kids and families who were well off. Downy (P&G) was top selling premium FS on US market with Final Touch (Lever Bros.) second in sales. Balance of market was made up of lesser brands such as Lavender Sachet with Sta-Puf dead last (barely one percent market share). The rule does not affect hand sanitizers or wipes, or products used in health care such as hospitals and nursing homes. Companies will have one year to remove these antibacterial soaps from the market or reformulate them, although many have already been phasing out the ingredients. Nine years ago we found it at disturbing levels in San Francisco Bay,” said Ken Cook, co-founder and president of EWG, in a statement. “Worse yet, EWG studies detected the stuff in breast milk and in bodies of teenage girls.”

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