Made to reflect the changing drinking culture - with many people now choosing no or low alcohol brands - the spirithas been created to offer a premium and satisfying alternative to an alcoholic drink. Reducing carbon emissions. Ambition is to become carbon negative as we grow our business. Currently, carbon is a key factor in our strategy going forward and the partnerships we start. We include a guide to reducing carbon in our employee handbook. Feragaia has a work from home policy to encourage all employees to apply environmentally conscious decisions in the virtual office. JW: There are always big ambitious targets bumping around in my mind, ones that I know are unlikely to come off in the way I envisage them. However, they normally end up somewhere, and that’s progress for me.

Luxurious Magazine: The non-alcoholic drinks market is expanding rapidly. What was it about this that made you want to launch Feragaia? A handcrafted, small batch, alcohol-free spirit distilled from 14 land and sea botanicals in a pot still. Modern life requires speed, we believe in taking time. That is why Feragaia’s process takes over two months from land & sea to your glass. Time optimises the extraction of natural flavours, which are then hand blended, cut with Scottish water and rested to achieve Feragaia’s characterful depth of flavour. At 0.0% ABV – Feragaia does not compromise and use alcohol in its process. Pioneers of a new era of alcohol-free Scottish distillation – It is a true alcohol-free spirit. Feragaia has zero sugar, and is vegan and gluten-free. Feragaia (fer-a-guy-a) has a complex but clean taste and warming finish, which is best enjoyed over ice or with a light tonic. In 2021 we want to become more established in the domestic market, adding more premium retailers like Harrods.

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Our bottles are sitting prominently in a five-star display, rubbing shoulders with other leading drinks brands. Feragaia never touches alcohol meaning it retains all the natural flavours and qualities of its ingredients.

I got to the point in 2018 that I was prepared to do something about it – that’s when I spoke to Bill and Feragaia; the Original Free Spirit was born. Amber in colour, with a taste of clean complexity and warming finish, this is an open call to cut out the noise and take in the moments worth savouring. Supporting environmental organisations, as an outward looking, purpose-driven enterprise we look to work with organisations that share out values. GreenSea Solutions Ltd is one such organisation that cultivates seaweed in Scotland.We have invested in seaweed lines that grow our botanicals and also educates people and helps them to take steps to help reverse climate change. Another such orgnaisation is Seawilding. Through various brand activations we have raised money for charitable and local causes over 2% of our revenue - Protect Our Winters, McMillan Sober October and Seawilding. We minimise the use of high emission vehicles in favour of cleaner, environmental and delivery. Our impact is low currently, but as we grow, clean logistics will be a key area for us live up to our commitment.

JW: Because we developed our taste and process that never touches alcohol – it was not straightforward. There was no textbook or existing product to take pointers from. We were on our own, and it was a bit of a nightmare creating the drink. Encourage sustainable practices internally and externally. We require suppliers to fill out our social and environmental questionnaire and review and update our policies. We support various purpose driven enterprises with financial contributions and using our platform to spread awareness of their messages. For example, McMillan Cancer Support, GreenSea Solutions, Protect Our Winters, NC500 and Seawilding. JW: Yes, well, more of a long-term passion project. I’ve learnt I get great satisfaction from making things with my hands.Whether it was a calling I was born with or a duty to live up to my name – I don’t know yet. All I can say is that my interest and appreciation of nature are ever-evolving, and I hope to be able to have some positive impact through both Feragaia and my sculpture.