When using as a finishing oil rub into your palms and apply to dry, styled hair, at the back and ends first, then finishing on the parting and fringe.

In packaging that plays with the intensity of black and transparency; and in terms of ethics, including the line in the Zero Impact LifeGate project, common to the entire Essential Haircare line. Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry "noise" and equip you with key facts that matter. Whether you're battling humid weather or just have hair prone to frizzing, a few drops can make all the difference. In the realm of hair care, some products stand out not just for their efficacy, but also for their versatility and luxury.The OI Shampoo and Conditioner deeply nourish and hydrate hair, while the OI Butter and Oil provide intense moisture and shine. On my fine, colour-treated hair it just seems to perform small miracles, working its way through the damage to come out with something that’s a hell of a lot more than just presentable.

To optimise this product for a softer finish, apply approximately 2-3 squeezes of product on, dry hair. Massage into damp hair and allow to air-dry, massage into damp hair before blow-drying, smooth over dried ends to get rid of frizz or spread a small amount between palms and then press them lightly down the lengths of a finished style to give it polish and sheen. This product does contain a blend of plant based and silicone based oils which are breathable and easily wash out without sulphate shampoos.Cyclopentasiloxane, Disiloxane,dimethiconol, Cyclohexasiloxane, Ethylhexyl Methoxycinnamate,parfum / Fragrance, Tocopherol, Helianthus Annuusseed Oil / Helianthus Annuus (sunflower) Seed Oil, Bixaorellana Seed Extract, Citronellol, Mauritia Flexuosa Fruitoil, Geraniol, Linalool, Alpha-isomethyl Ionone, Limonene. As a finishing touch: apply 2-3 pumps of oil to the lengths and ends of dried hair (for fine hair, start with 1 pump). No idea how to say it, because they’ve capitalised the O and the I which further confuses me – if it’s not “Oi Oil” then is it o-eye oil? Having used it several times, I find myself somewhat baffled by the heaps of praise this product receives. As part of my ongoing attempt to smarten myself up and streamline my wardrobe I have been trying out new fashion trends.