Not only are there shampoos out there that can tone your hair, (a bit like purple shampoo for blonde hair), but there are also shampoos that can actually strip your hair colour. Enter colour-stripping shampoo. The best shampoo for stripping hair colour works to dissolve artificial pigmentation in the hair by penetrating the hair shaft READ NEXT: The best shampoo for dry hair The best clarifying shampoos you can buy in 2023 1. Aveeno Clarify and Shine+ Apple Cider Vinegar Shampoo: Best all-round clarifying shampoo As well as leaving hair feeling gorgeously cleansed, what we really love is its eco credentials. With its 97% natural composition, the shampoo is vegan-friendly and cruelty-free. Crucially, it’s also free from a host of baddies like parabens, sulphates, silicones and phthalates. Noughty recommends using it every third wash, so make sure you keep your regular shampoo to hand. Clarifying shampoo is a great choice if you have naturally oily hair, but there are a few additional factors that can influence whether or not it’s a wise choice for you. If you fall into any of the categories below, you might want to consider swapping your current shampoo for a clarifying shampoo.

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Aqua/Water/Eau, Cocamidopropyl Betaine, Glycerin, Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Sodium Benzoate, Parfum (Fragrance), Potassium Sorbate, Coco-Glucoside, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Sodium Phytate, Citric Acid, Cucumis Sativus (Cucumber) Fruit Extract, Moringa Oleifera Seed Oil, Beta Vulgaris (Beet) Root Extract, Mentha Piperita (Peppermint) Leaf Extract, Rumex Acetosella (Sorrel) Extract, Phenoxyethanol. Sodium Phtate and Trisodium Ethylenediamene Disuccinate are chelating agents powering Detox Dynamo’s clarifying auction. They lift away and prevent the build-up of minerals and heavy metals. As with all hair products, you need to be mindful of how it affects your hair and scalp, and stop if you notice any adverse effects.

Free from sulphates, parabens, silicones and a host of other haircare baddies, it’s also vegan-friendly and cruelty free. With natural sugar beet extract to condition and peppermint extract for purification, discover deep cleansing like never before with Noughty Detox Dynamo Clarifying Shampoo.

How does shampoo strip hair colour?

We're proud to announce that our mailing bags are made from recycled polythene and are also recyclable, and our bubble wrap is made from recycled plastic and is completely recyclable. Put a small amount of shampoo in the palm of one hand and rub your palms together to activate the shampoo. If you're looking to lift the colour, a colour-stripping shampoo does so gradually over time with minimal damage. It won't exactly have the effect of bleach, but it might lift a shade lighter. Unfortunately, if you're wanting blonde tresses, it'll definitely take bleach or a semi-permanent hair dye to achieve enviable blonde hair like Holly Willoughby. Why use a shampoo to strip hair colour? On top of all that, the aesthetically pleasing bottle with its striking minimalist design will look great in your shower. Authentic Beauty Concept’s Deep Cleansing Shampoo can be used on any hair type and, with its floral scent, it’s a sumptuous choice, perfect for adding a splash of decadence to the mundanity of hair-wash night. It left hair feeling grease-free and uplifted even after a day spent out and about in a pollution-filled city, while its fragrant blend of rose, violet and freesias added an extra touch of luxury.

Ever get the feeling that your shampoo just isn't working? While your first instinct is to blame the shampoo itself, it's actually the rest of your haircare kit that may be the dullness-causing culprit. Some shampoos with powerful formulas, like certain anti-dandruff shampoos, contain ingredients that are strong enough to strip hair colour. These ingredients such as zinc pyrithione or sulfates can fade hair colour faster. The likes of dyed red hair tend to fade the fastest out of all of the colours, which is why there are shampoos out there made especially to enhance coloured hair, (a bit like shampoo for red hair.) Not just any option, though; this is a problem that specifically calls for a clarifying shampoo. Think of your clarifying shampoo as the exfoliant to your cleanser, or the mask to your moisturiser. They work harder and deeper than your normal shampoo (removing stubborn excess build-up as well as other hair-dulling elements like pollution, hard water and daily grime) but they can be too much for everyday use. That said, a clarifying shampoo can be used by anyone who wants to ensure their hair is perfectly clean. Factors such as pollution and water quality can affect anyone, so investing in a clarifying shampoo can be a simple, fuss-free way to help your hair detox. A familiar drugstore brand with an accessible price point, Aveeno’s product is a genuine all-rounder that can be used by anyone due to its gentle composition. An accompanying conditioner is also available to complete your routine.

Think of clarifying shampoos as a facial for the scalp. If you're experiencing a flaky scalp with lots of fallout, it might not necessarily be dandruff, but could be a build-up of product. By using one of these deep-cleaning shampoos, you can instantly reset and refresh your hair. This is achieved by stripping it of the grimy surface layer and giving your scalp a chance to breathe - more on how to care for your scalp, here. Does clarifying shampoo work for all hair types? You live in a hard water area. Hard water is higher in minerals (like magnesium and calcium), which can attach themselves to your hair and affect its condition, leaving it dehydrated and lifeless. Overuse one and you might strip your hair of its natural oils, leaving your tresses dry and unbalanced. Use it on occasion, however, and you'll be blessed with that just-stepped-out-of-a-salon, refreshed hair feeling on the regular. We’ll take the latter, thanks. Please note that Royal Mail currently classes perfumes, nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel.