A beautiful primer and perfect for using under my matte based foundations. A little goes a long way and it helps my pores to shrink for a flawless base.” - Shelly This question is subjective of course, but to us, a primer is the not-so-secret-secret to flawless, long-lasting makeup. Many, like those in our collection, also boast skincare benefits. So not only does your makeup look and feel better with a primer, but you can also target skin concerns and help your skin glow too. With the added technique of zone-priming you can truly get the most from your makeup with a primer. Please note that Royal Mail currently classes perfumes, nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel. An example: you use a hydrating primer on your cheeks as you suffer with dry skin. However, your t-zone is oily, so you use a poreless/oil controlling primer on your t-zone. This simple technique is an easy way to create a flawless base that lasts all day. Continue reading for our favourite primers for each skin type, as well as some combinations we love for zone priming.

ROSE GLOW PRIMER: AQUA/WATER, PROPYLENE GLYCOL, ACRYLATES COPOLYMER, POLYVINYL ALCOHOL, METHYL ACETATE, DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE, CALCIUM ALUMINUM BOROSILICATE, SODIUM HYALURONATE, ROSE EXTRACT [+/- (MAY CONTAIN) (PEUT CONTENIR) TITANIUM DIOXIDE (CI 77891), TIN OXIDE (CI 77861)] Combination skin usually feels oily in the T-zone (the area that includes your forehead, nose, and chin) but dry elsewhere. I f you notice two or more different textures on your face , it is a sign that you have combination skin.VITAMIN BABE PRIMER: AQUA/WATER, DISTEARDIMONIUM HECTORITE, GLYCERIN, HYDROGANATED CASTOR OIL, PHENOXYETHANOL, CAPRYLYL GLYCOL, 1,2-HEXANEDIOL, PANTHENOL, POLYACRYLIC ACID, 3-0-ETHYL ASCORBIC ACID, TOCOPHERYL ACETATE, CITRUS JUNOS PEEL OIL, CHAMOMILLA RECUTITA EXTRACT, ALLANTOIN, SODIUM HYALURONATE, [+/- (MAY CONTAIN) (PEUT CONTENIR): YELLOW IRON OXIDE (CI 77492), RED 40 LAKE (CI 160350] If you’ve been on tiktok recently you probably heard the term ‘zone priming’ crop up on makeup tutorials. Although not a new technique, it’s certainly increasing in popularity, especially for people that have combination skin. The simplest way to explain zone priming, is targeting different skin concerns (such as oiliness or dryness) with one or more primers. I have combination skin and my perfect base is the avocado poreless primer on my t-zone or the coco gold primer for ultimate hold and then the melon jelly primer for the perimeter of my face to keep it hydrated. It is chefs kiss”

If you like a more gripping primer, try our Oui Cherie Gripping Primer. An oil-free formula that helps to hydrate skin and create a gripping base for long-lasting makeup! (seriously, it won't budge!) Nourished with cherry extract and hyaluronic acid, this primer is also our go-to for all-day hydration, and we love the unique red hue that applies clear. There's no wonder it went viral on TikTok. Coco Gold Perfecting Primer: DIMETHICONE, DIMETHICONE CROSSPOLYMER, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, , ISOHEXADECANE, DIMETHICONOL, PHENOXYETHANOL, COCOS NUCIFERA (COCONUT) WATER , ALOE BARBADENSIS LEAF EXTRACT, [+/- (MAY CONTAIN) (PEUT CONTENIR) MICA, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491)]MELON JELLY PRIMER: AQUA/WATER, GLYCERIN, ACRYLATES COPOLYMER, POLYVINYL ALCOHOL, METHYL ACETATE, DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE, PROPYLENE GLYCOL, PHENOXYETHANOL, CITRULLUS LANATUS (WATERMELON) FRUIT EXTRACT, FRAGRANCE