Saliva collection and analysis: The required quantity of saliva sample was collected before and after tooth-brushing procedure. Subjects were asked to abstain from eating and drinking for 1 hour before sample collection. Tooth-brushing along with the allotted toothpaste for each male participant was monitored by the investigator himself; while for female participants, it was monitored by a female investigator assistant throughout the study period. While fluoride in dental products may help to protect our teeth, there are many who would rather avoid it as t oo much fluoride can have a negative impact on our health.Therefore, you might prefer to limit your exposure, especially if you use other fluoride-containing products already. Exclusion Criteria: Subjects suffering from systemic diseases, currently using antibiotics, subjects undergoing orthodontic treatment, subjects using oral hygiene aids other than toothbrush & toothpaste, subjects having adverse habits like smoking, alcohol consumption were excluded from the study. Keshav and his sons practised door-to-door sales because they had no other way to promote their products. Vicco teeth cleaning powder, derived from 18 different medicinal herbs, gained popularity over time, and the Pendharkar family decided to establish their business.

Apart from all the benefits mentioned above, the Vicco Vajradanti paste contains multiple essential properties. Read also: BE Saal Baad | “Liril transformed my life completely,” says former Liril girl, Karen Lunel Hishey Vicco has mastered the science of ayurveda and has been producing Vicco Vajradanti toothpaste for centuries. The Vajradanti Paste is a perfect blend of 18 Ayurvedic herbs and barks, tested over generations. These are: Answer: Vicco Vajradanti Paste is safe for children above 5 years of age. However, parental supervision is recommended during brushing.

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Salivary ALP and ACP showed reduction in all the three groups after brushing. Levels of ALP and ACP activities in saliva and GCF directly correlate with the intensity of inflammatory process of periodontal tissue and act as inflammatory markers in periodontal diseases. As the inflammation subsides, level of ALP and ACP in saliva also decreases [ 17, 18]. In the present study, gingival inflammation present in some individuals might have come down due to various anti-inflammatory substances present in toothpastes such as pilu, akarkara, vidang, chamomile, babool, jamun, bor, liquorice, harda, neem etc [ 19– 21] and thus, helped in reducing the levels of ALP and ACP in saliva. I have been using Vicco Vajradanti Paste for years and it has improved the health of my gums. Highly recommended!' - Farhan Ibrahim, Engineer, 42 Healthy Teeth and Gentle Whitening: The powerful combination of medicinal herbs in this toothpaste helps promote healthy white teeth. This toothpaste also helps prevent the formation of plaque, reducing the risk of cavities and tooth decay. Inclusion Criteria: Subjects in the age group of 19-21years with good general and periodontal health following routine oral hygiene procedures and those who agreed to comply with the study visits were included in the study.

In the commercial that starred Bijlani, her onscreen husband is seen applying Vicco Turmeric on his face. In that way, the ad film normalised ‘self-care’ for the male gender. “When it comes to skin, both men and women share this element in common. Since turmeric has rich benefits, it is beneficial for both irrespective of gender. That is how we wanted to promote it,” shared Pendharkar. He added, “We never did any market research. Had we conducted a survey, we would have figured that yellow colour is very repulsive in nature. My grandfather was a visionary where he believed that those products should be created for people which are needed by them. And many times, the public at large don't understand what is good for them. Since the product was for their benefit, it was our duty to convince them, and inform them about the benefits of the product,” added Pendharkar.

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Vajradanti is scientifically known as Barleria Prionitis Linn. This healing herb has been mentioned in ancient texts and has been a favourite of ayurvedic practitioners. The word literally translates as “diamond teeth”, which is the result obtained after prolonged use of Vajradanti.