This frame exits to the left and is replaced by a video showing the product being poured onto the palm of a hand, and the text PRIMES FOR SMOOTHER & RADIANT LOOKING SKIN.] INGREDIENTS: Aqua (Water), Glycerin, Butylene glycol, Dimethicone, Caprylic/capric triglyceride,C12-15 alkyl benzoate, Phenoxyethanol, Polysorbate 20, Xanthan gum, Acrylates/C10-30 alkyl acrylate crosspolymer, Dimethiconol, Retinol, Bisabolol, Inulin lauryl carbamate, Caprylyl glycol, Sorbitan laurate, Potassium hydroxide, Ethylhexylglycerin, Carbomer, Tetrasodium EDTA, Behentrimonium chloride, Sucrose laurate, Hydroxyethylcellulose, Acetyl dipeptide-1 cetyl ester, Benzoic acid, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7. No7 Protect & Perfect Intense ADVANCED Day Cream SPF 15 + 5 ★ UVA 50 ml ℮ 1.69 US Fl. Oz. PAO 12M INGREDIENTS: Aqua (Water), Glycerin, C12-15 alkyl benzoate, Octocrylene, Butyl methoxydibenzoylmethane, Polyglyceryl-6 Stearate, Aluminum starch octenylsuccinate, Dimethicone, Alcohol denat., Ethylhexyl salicylate, Butylene glycol, Ammonium acryloyldimethyltaurate/VP copolymer, Butyrospermum parkii (Shea) butter, Tribehenin, Bis-ethylhexyloxyphenol methoxyphenyl triazine, Potassium cetyl phosphate, Phenoxyethanol, Methylparaben, Dimethiconol, Parfum (Fragrance), Propylene glycol, Tocopheryl acetate, Diethylhexyl butamido triazone, Sodium hyaluronate, Ascorbyl glucoside, Xanthan gum, Ethylparaben, Dipropylene glycol, Retinyl palmitate, Simethicone, Hydrolyzed rice protein, Tetrasodium EDTA, Sorbitan laurate, Panax ginseng root extract, Polyglyceryl-6 Behenate, T-butyl alcohol, Carbomer, Dimethylmethoxy chromanol, Potassium hydroxide, Medicago sativa (Alfalfa) extract, Polysorbate 20, Hydroxyethylcellulose, Acetyl dipeptide-1 cetyl ester, Morus alba leaf extract, Sodium benzoate, Tocopherol, Ethylhexylglycerin, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7. Chemical exfoliants tend to be milder and less disruptive to sensitive skin than physical ones, as explained by Dr Hula above, but many of our recommended products actually contain a clever combination of the two. Some have had their rough, chunky textures softened by oils or honey, some feel more like smooth moisturiser to apply, and others sit somewhere in between — think small beads swimming through silky creams.

However, like most things, exfoliating is only healthy in moderation — most skincare experts agree that once or twice weekly is the sweet spot for smoother skin without any irritation. What’s the difference between physical and chemical exfoliators? For a gentler yet still effective alternative, Dr Hula suggests chemical exfoliation, which reaches deeper into your skin to improve its overall health. Formulated with gentle exfoliating particles and a Vitamin complex of C, E and B5, this cleanser helps accelerate surface skin cell turnover. The appearance of skin texture is improved for smoother and visibly radiant looking skin. INGREDIENTS: Aqua (Water), Glycerin, Cyclopentasiloxane, Butyrospermum parkii (Shea) butter, Cyclohexasiloxane, Cetearyl alcohol, Butylene glycol, Polyacrylamide, Glyceryl stearate, PEG-100 stearate, Stearic acid, Palmitic acid, Alcohol denat., C13-14 isoparaffin, Phenoxyethanol, Methylparaben, Propylene glycol, Laureth-7, Tocopheryl acetate, Sodium hyaluronate, Ascorbyl glucoside, Ethylparaben, Retinyl palmitate, Sodium polyacrylate, Hydrolyzed rice protein, Tetrasodium EDTA, Sorbitan laurate, Panax ginseng root extract, Potassium hydroxide, Hesperidin methyl chalcone, Carbomer, Dimethylmethoxy chromanol, Steareth-20, Medicago sativa (Alfalfa) extract, Polysorbate 20, Hydroxyethylcellulose, Acetyl dipeptide-1 cetyl ester, Morus alba leaf extract, Sodium citrate, Sodium benzoate, Chlorhexidine digluconate, Tocopherol, Dipeptide-2, Potassium sorbate, Ethylhexylglycerin, Palmitoyl tetrapeptide-7, Citric acid, Palmitoyl tripeptide-1, CI 77891 (Titanium dioxide), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77499 (Iron oxides). Our gift contains all of the below incredible products.This is a season favourite, get your hands on it now.Dr Hula recommends physical scrubs for immediately removing dead skin cells and instantly improving your skin’s texture and tone — helpful if you’re going on holiday the next day — but advises against harsh exfoliators. INGREDIENTS: Aqua (Water), Alumina, Glycerin, Paraffinum liquidum (Mineral oil), Caprylic/capric triglyceride, Dimethicone, Glyceryl stearate, Petrolatum, Cetearyl alcohol, PEG-100 stearate, Phenoxyethanol, Sodium polyacrylate, Methylparaben, Xanthan gum, Propylparaben, Tetrasodium EDTA. These products then divide and exit the frame to reveal a large No7 logo in the centre of the frame.] The previous text is then replaced with WORKS IN HARMONY WITH YOUR PROTECT & PERFECT ROUTINE. There is a bottle of Protect & Perfect Intense Advanced DUAL ACTION Cleansing Water laying horizontally at the bottom of the frame and the image of a finger with a small amount of the product on it at the top of the frame.] Formulated with gentle exfoliators, fruit extracts and Vitamin C, No7 exfoliating cleanser helps even skin texture and minimise the look of imperfections for skin that looks firmer, smoother and perfectly prepped for the rest of your skincare routine.

A daily dual-action exfoliating cleanser reveals refreshingly clean, smoother and radiant looking skin. Not only does resurfacing the top layer of skin remove these dead cells and lift dirt, but it also allows for better absorption of nourishing moisturisers and body oils deeper into the epidermis. The No7 logo then exits the frame to the left, and the text THE 1st STEP IN YOUR AGE-DEFYING ROUTINE appears from the right of the frame and positions itself centrally.]INGREDIENTS: Aqua (Water), Glycerin, Butylene glycol, Diisopropyl dimer dilinoleate, Cyclopentasiloxane, Cetearyl alcohol, Butyrospermum parkii (Shea) butter, Lanolin, Cetearyl olivate, Paraffinum liquidum (Mineral oil), Sorbitan olivate, C18-36 acid glycol ester, Dimethicone, Tapioca starch, Dimethicone crosspolymer, Phenoxyethanol, Dipalmitoyl hydroxyproline, Paraffin, Xanthan gum, Cera microcristallina (Microcrystalline wax), Methylparaben, Ethylparaben, Ethyl vanillin, Palmitic acid, Ascorbyl glucoside, Tetrasodium EDTA, Potassium hydroxide, Sodium saccharin, Carbomer, Phyllanthus emblica fruit extract, Polysorbate 20, Ginkgo biloba leaf extract, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7. Cleanses skin of dirt and impurities including make-up and pollution without over drying. Excess oil is removed and pores appear less visible, leaving skin feeling renewed. A new frame appears with the text GET THE FULL RANGE at the top of the frame and group shot of Lift & Luminate TRIPLE ACTION Serum, Lift & Luminate TRIPLE ACTION Eye Cream, Lift & Luminate DUAL ACTION Cleansing Exfoliator, Lift & Luminate TRIPLE ACTION Day Cream and Lift & Luminate TRIPLE ACTION Night Cream.] This frame then splits into 4 separate frames with the text PRIMES FOR REVIVED & BRIGHTER LOOKING SKIN in the top left frame. A video of a smiling woman massaging the product on to her cheek in the top right frame. A video of product being poured onto a finger in the bottom right frame, and a video showing the texture of the product in the bottom left frame.]

No7 Protect & Perfect Intense ADVANCED DUAL ACTION Cleansing Water 200 ml ℮ 6.7 US Fl. Oz. PAO 6M INGREDIENTS: Aqua (Water), Glycerin, Alcohol denat., Polysorbate 20, Butylene glycol, Phenoxyethanol, Vaccinium myrtillus fruit/leaf extract, Parfum (Fragrance), Saccharum officinarum (Sugarcane) extract, Sodium benzoate, Propylene glycol, Ascorbyl glucoside, Dipropylene glycol, Tetrasodium EDTA, Citrus limon (Lemon) fruit extract, Citrus aurantium dulcis (Orange) fruit extract, Potassium hydroxide, Acer saccharum (Sugar maple) extract, Panax ginseng root extract, Morus alba leaf extract. With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work. A third added: "I live on daily routines. I use this product every Monday. My skin is very soft after being able to remove dead skin cells and impurities. I use No7 advanced day cream 7 days a week as well as the night cream. I look not a day over 45-no wrinkles-and turned 66 this year!"

Will you be claiming the VAT back?

Three NEW No7 Pro Age Cleansers are in the centre of the frame facing forward. The products shown are: Protect & Perfect Intense Advanced DUAL ACTION Cleansing Water, Lift & Luminate DUAL ACTION Cleansing Exfoliator, and Restore & Renew DUAL ACTION Cleansing Lotion.] For best results: Gently massage into wet skin, avoiding the delicate eye area and wash away with warm water. Use as the first step of your morning and evening age-defying regime and follow with your No7 Lift & Luminate Serum & Moisturiser.

Physical exfoliation involves the use of physical abrasives, such as scrubs or brushes, to physically remove dead skin cells from the surface of the skin,” she explains. “Chemical exfoliation uses chemical compounds, such as alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs), to dissolve the intercellular glue that holds dead skin cells together.” Every skin cycle (around 28 to 30 days long), we shed dead skin cells. These gather on the skin's surface and clog pores, causing blemishes, roughness and dryness that leave it looking dull and ashy. A new frame appears showing a bottle of Restore & Renew DUAL ACTION Cleansing Lotion at the bottom of the frame and the text WORKS IN HARMONY WITH YOUR RESTORE & RENEW REGIME in the centre.] INGREDIENTS: Aqua (Water), Glycerin, Butyrospermum parkii (Shea) butter, Sorbitan stearate, Dimethicone, Cetearyl alcohol, Caprylic/capric triglyceride, Ethylhexyl stearate, Polyacrylamide, Butylene glycol, C13 14 isoparaffin, Alcohol denat., Phenoxyethanol, Dimethiconol, Parfum (Fragrance), Tribehenin, Dipropylene glycol, Sucrose cocoate, Methylparaben, Carbomer, Laureth-7, Propylene glycol, Tocopheryl acetate, Sodium hyaluronate, Ascorbyl glucoside, Ethylparaben, Retinyl palmitate, Xanthan gum, Hydrolyzed rice protein, Tetrasodium EDTA, Sorbitan laurate, Potassium hydroxide, Panax ginseng root extract, Dimethylmethoxy chromanol, Medicago sativa (Alfalfa) extract, Polysorbate 20, Hydroxyethylcellulose, Acetyl dipeptide-1 cetyl ester, Morus alba leaf extract, Lindera strychnifolia root extract, Sodium benzoate, Tocopherol, Ethylhexylglycerin, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7.

Pharmacy product

Apricot Seeds - contain high concentration of fatty acids, minerals and vitamins. For this reason, apricot seed oil may serve as a viable emollient that can improve skin hydration. They promote the removal of damaged skin cells from the skin's surface, leaving behind a softer, smoother skin texture. If you’re eager to start fake tanning to top up any residual glow from the summer, you’ll need to resurface the top layers of skin for an even tan, whatever your skin type. The bottle at the bottom of the frame then exits to the left to reveal a video of a woman massaging the product on to her face. The central text is replaced with PRIMES FOR REFRESHED & LUMINOUS LOOKING SKIN.] Given that chemical exfoliants dissolve dead skin cells rather than sloughing them away, they are often less likely to irritate sensitive skin than scrubs. That said, there are plenty of physical exfoliators that feature finer, softer abrasives to relieve dryness gently. If in doubt, or if you have an inflammatory skin condition, always consult a dermatologist or doctor. How we test body scrubs and exfoliators