Good old Aldi rules the roost in terms of value as you might expect – its own-brand Old Hopking range costs just 36p per measure. But if you thought opting for own-brand meant trading up on quality — think again. The Old Hopking Range won big at the recent Spirit Business Masters Awards, beating many of its more expensive rivals in this industry taste test. Kraken's Ceramic Flagons were produced by UK based Pottery firm Wade Ceramics, though ceased contractual agreements in 2020.

EDW Lynch, “The Kraken: The Simulation Application for Nautical Maneuvering,” laughingsquid.com, March 3, 2011. The World's End pub in Brighton, United Kingdom features a Kraken Rum mural. [12] The Kraken Rum mural on the World's End pub in Brighton. In 2013, two outdoor 3D billboards went up in Chicago, with a kraken sea creature's giant tentacle pulling a consumer out of an apartment window in an advertisement for Kraken Rum. [8] The ad was created by New York agency Dead As We Know It, [8] which also produced several animated TV spots for the brand, combining 2D and 3D animations in a 19th-century scientific style, as well as an iPhone and Android app, The Kraken: The Simulation Application for Nautical Maneuvering, a game in which players steer a ship through kraken-infested waters. [3] [9] [10] Later that year, Blur Studio created animated spots featuring a kraken destroying a ship to the tune of Bobby Darin's 1959 version of the song " Beyond the Sea". [11] a b Tim Nudd, “Kraken Rum Billboards Will Kidnap You and Squeeze You to Death,” Ad Week, January 25, 2013.KrakenRum.com. "Frequently Asked Questions". krakenrum.com. Archived from the original on 7 August 2013 . Retrieved 12 December 2013. David Barnett, "The Kitschie awards have their Tentacles in the best genre fiction," The Guardian, January 13, 2012.

Wisniewski, Lindsey (July 23, 2020). "Kraken Rum becomes official sponsor of Seattle Kraken because of course". NBC Sports Northwest . Retrieved May 4, 2022. Tesco boasts the best choice for good value rum, with 6 of the 20 best value bottles available there. ASDA features the 2nd most frequently and Sainsbury’s 3rd. In early 2020, Kraken released two new pre-mixed flavours, Kraken & Dry and Kraken & Cola, increasing its hold on the Australian market. [7] ASDA, Sainsbury’s and Tesco are also clear winners when it comes to top value rum – ASDA Captain Morgan bottles are the best value branded spirit in the UK, whilst all 3 have the joint best value 35cl and 1L bottles with their own brand range. We’ve combed through every UK supermarket’s rum listings to bring you a definitive guide to the best value rums on sale today. You don’t need to be a pirate on the seven seas to enjoy these, BUT PRAISE YE GODS OF THE DEPTHS IT SURE DOES HELP ME HEARTIES.