Still, it turns out that their day jobs left Tom and Talula uniquely positioned to help bring Sekforde Drinks to the market: With a Tequila and Mezcal mixer joining the Sekforde Drinks range soon, it seems the company’s penchant for new kinds of mixers is going strong. Have a clear idea of who you are speaking to and which channels are most suited to your product. You can save a lot of time by being really focused in the beginning. Also find your advocates and find out who the influencers are in your category. If they like your product it can be a huge boost.

With a good selection of drinks and classic pub grub, The Crown retains its crown as a favourite for those working nearby, as a great option for those meeting friends or socialising with colleagues. At 60 calories per bottle and under, they contain no added sugar, no artificial sweeteners, no colourings, no preservatives and are never from concentrate. The 100% recyclable bottles are the perfect premium single-serve soft drink, as well as ideal for mixing. We are focusing on getting Sekforde out there as much as possible, it’s such a new concept, the best way to raise awareness and get people on board is to do tastings and events. The Three Kings is located less than 20 yards from The Crown, just off of the Clerkenwell Green. Having recently been refurbished, there is still the traditional buzz, but now with a new ‘”freshness” that can’t be understated.The food at the pub is pretty good, better than most pub food and something they have really tried to develop. Like the rest of the service, if you’re after a lunchtime drink and meal (or even dinner) then I’d definitely recommend The Sekforde as one of the best gastro-pubs around Farringdon. Arriving in June in its top three flavours – Sparkling Rhubarb, Cloudy Apple and Elderflower Lemonade – the fizzy drinks are simply sweetened with pressed fruit.

Featuring a good food and drinks menu, the pub has plenty of indoor seating, with several benches around the parameter of the pubs for those that choose to go outside. Downstairs, there is a second bar and music room that often host events or parties, so it’s still pretty easy to get served even when those are happening. That said, standing out on the shelf is only half the battle. Ultimately, it’s the taste of any drink which will convince customers to keep buying it. Pub & Bar’s regular Drinks Buyers Club virtual tasting sessions are well underway now, bringing together key buying figures from across licensed hospitality and presenting them with the latest liquids to make their way into the on-trade. This month, it was time to embrace our softer side. A serving suggestion is the Rhubarb Float: to create Cawston Press’s homage to rhubarb and custard chews, spoon a scoop of quality vanilla ice cream into a glass and top with Sparkling Rhubarb. They reasoned that there are countless producers of alcohols with immense expertise in their categories, which they couldn’t hope to replicate as a startup.

Marston’s PLC has announced thatAndrew Andrea has agreed with the board that he will step down as chief executive officer of the pub... Payne, Stonegate founder and chairman, to retire After the success of the Wine Buyers Awards 2023, run by the London Wine Fair, Pub & Bar is excited to once again be the official media part... Pub and bar operators react to Autumn Statement Operators from across the pub and bar industry have been reacting to the various measures introduced by the chancellor in his Autumn Statement o... Karen Jones and Hamish Stoddart join Punch What is the inspiration behind this brand-new concept of natural botanicals mixers for Whiskey, Rum and Gin? Punch Pubs & Co has appointed three strategic advisors to itsboard, including former MD of Peach Pubs Hamish Stoddart (pictured).... Marston's brings in new CEO, as Andrea departs

It’s been really positive. People enjoy the fact that you are able to taste the spirit alongside the mixer. They are often surprised and impressed that it does live up to this promise. We also have a lot of people who enjoy them as soft drinks. They comment that they are much more delicate and sophisticated vs. standard soft drinks. White explains that Tom is a keen chef and applied the same skills to crafting mixers. White says he took an almost culinary approach to deciding on the botanical blend, looking into the characteristics of whiskies and rums to find complementary flavours using food grade aromatherapy oils and just simple sugar and water. The Slaughtered Lamb is a really great pub near Farringdon and Clerkenwell. Located on Great Sutton St, just off the Clerkenwell Road, The Slaughtered Lamb is a large spacious pub often frequented by those working nearby or on an evening out. So it’s got a really nice buzz, especially mid-week.One of the other major differences between Sekforde Drinks and other mixers brands was that gin was never the primary focus. So, in her kitchen on Sekforde Street, she dreamed up Sekforde Drinks, created for mixing and tailored around the spirits themselves in every aspect. Available in 275ml bottles and 250ml can serves, Good Earth Kombucha is available in three flavours of Natural; Ginger & Lemon; and Pomegranate & Blueberry. Good Earth has reformulated its flavours for 2021 to further boost flavour and reduce sugar content, so now comes in at around 30 calories or less per 275ml bottle. When creating your mixers, what trials and errors have you experienced in the process when testing various flavours of mixers?